I was ecstatic to visit Italy and to learn about Mediterranean Agriculture. Italy is a most developed country located in Europe. Mediterranean farming is a type of commercial farming, it is practiced in Mediterranean climate, and is mostly horticulture, the act of garden cultivation and management. There are four main types of farming that are practiced in the Mediterranean: orchard farming, viticulture, cereal cultivation, and vegetable cultivation. Some products grown from Mediterranean farming in Italy are figs, olives, pistachios, pears, and grapes. The main cash crops produced from Mediterranean agriculture are grapes and olives because they go into making wine and olive oil. Mediterranean cuisine is enjoyed throughout the world, so advertising can include popular and well-liked dishes.

Strengths: good economic opportunity
Challenges: depends heavily on rainfall and climate